An Evaluation of the Corporate Identity of Microsoft Windows

Microsoft Windows is one of the most leading software companies in the world. The software company dominates the personal computer market, overtaking its competitors like Macintosh. You can find their software in almost every computer. In internet cafes' , offices or even in your friends house, there is a big chance that you will see that the operating system of their computers is Microsoft Windows.

One interesting thing about the company is their logo. It does resemble a window but with different colors on each glass. Colors show some meaning in life so there might be a reason why Microsoft Windows chose such colors for their logo.

In the upper left side of the Windows logo the color of the window glass is orange. The color orange is the combination of red and yellow which means strong emotions from conflicting feelings to warfare or competition but a little calmer than the two. As stated in about.com the color orange signifies attention and with the shared traits of the color red, power. It describes Microsoft corporation as one of the dominating software companies today and that they also seek attention for consumers to buy their products.

In the lower left of the logo we see the color blue. This color signifies calmness and ease. It also symbolizes steadfastness and being a friendly color . As stated in about.com, blue is stated as color of importance without being sinister or somber in the business world. Sometimes, this color shows superiority. In the Windows logo this color signifies their importance and their superiority in the software world. Also this may symbolize the user-friendly softwares they develop.


In the upper right side of the logo we see the color green. This color symbolizes growth and renewal. It also symbolizes balance and harmony. For Windows this color may signify the development of their company and their software. The demand for better technology makes the company improve their products to ensure a good stand in the business world thus the growth of the company and its products.

In the lower right we see the color yellow. The meaning of the color is the sames as that of red which symbolizes conflict. Though it shares some meaning with the color red , it also has the meaning of hope and in some cultures peace and courage. But the color yellow is mainly used to combine other colors to produce good results. as for the meaning in the logo, this color may signify the company's combination and partnership with its clients and other computer companies to produce better products.

All in all the colors of the Microsoft Windows logo show how a great company they have been and that these colors show their stand in the business world.


REFERENCES:
for the meaning of colors:
http://desktoppub.about.com/cs/colorselection/p/orange.htm
http://desktoppub.about.com/cs/colorselection/p/blue.htm
http://desktoppub.about.com/cs/colorselection/p/green.htm
http://desktoppub.about.com/cs/colorselection/p/yellow.htm

about windows:
http://en.wikipedia.org/wiki/Microsoft_windows#Security